Category Archives: Marketing

How to Define Your Ideal Reader When You’re Just Getting Started

Nearly every article I read about marketing books starts with the same idea: identify your ideal reader. Which makes sense. If we have a picture in our minds of who our ideal reader is, we can tailor our books, our … Continue reading

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Fresh Book Marketing Ideas

Any of us who write know the challenge of marketing our books. Not only are there literally millions of books available via sellers like Amazon, but the prices have gone down. Way down. Now eBooks routinely sell for $1.99 or … Continue reading

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Random Thoughts on Publicity for Self Published Authors

The biggest problem for self-published authors is getting people to hear about their books. In this world where over 10 million titles are published each year, we as authors have an increasingly difficult time getting anyone’s attention for our books. … Continue reading

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Great Marketing Posts for Independent Authors

Finding out that authors also have to be marketers was a shock to me, probably more than finding out the Easter Bunny wasn’t real. Learning to be an effective marketer has proven to be more difficult than learning to write … Continue reading

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Good or Bad Marketing?

I never thought it was possible, but I think I have too much chocolate. My husband came home yesterday with a Christmas gift from one of his vendors: a three pound box of Godiva truffles. I did the math. That’s … Continue reading

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Finding Readers

The big challenge for authors is finding readers. In 2011, over 4 million books were published, counting the estimated number of self-published works. So it’s kind of hard to get noticed unless you are Dan Brown or George RR Martin. … Continue reading

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More Marketing Resources for Authors

Here are three more book marketing books I’ve read and found to be useful in the making sens of book marketing and thinking up specific strategies. The Weekend Book Marketing Makeover This is another offering from Duolit, and it is … Continue reading

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Marketing Resources for Authors

When I ride my bike around the neighborhood, the easy part is going downhill. The workout comes when I have to go uphill (of course, that’s when the wind starts blowing). For me, writing the books is like coasting downhill … Continue reading

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Many Reasons to Give Thanks

Thanksgiving is my favorite holiday, mainly because it is one holiday that has not been commercialized and its true meaning is still acknowledged. I have many reasons to give thanks this year. Professionally I am grateful that my writing has … Continue reading

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Book Bubbles: Another Way to Market Books

Recently I came across Bublish, which is a new way to market and promote books. The concept is simple. Bublish attempts to mimic the experience of flipping through a book while browsing in a book store. Authors can create bubbles, … Continue reading

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