Category Archives: Marketing

Three New Book Marketing Ideas

I’m always looking for free or low cost marketing ideas. This week I’ll be sharing three new ones I’ve stumbled on recently. It’s too soon to say if I’ll get any results from any of these, but since the price … Continue reading

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Defining the Ideal Reader

All the book marketing experts I’ve read insist it is critical to define the ideal reader. My problem is that I have never been able to that. I thought I needed to specify age, sex, income, marital status and a … Continue reading

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Seven Tips for how to Juggle Writing and Marketing

Like most authors, I’m finding learning how to build a platform, a blog following, use Twitter and Facebook, and just plain market my books an overwhelming task. Something that makes it harder is the sheer volume of information available. I … Continue reading

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Creating Traffic: Comment on Blogs

Every blogger wants traffic, but how do you drive traffic to your blog? I’ve heard over and over one good way to do that is to develop relationships with other bloggers. How will that help? Because you might be able … Continue reading

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Setting up a Blog Tour

One popular method of marketing books online is through a blog tour. Think of this as a virtual speaking tour. Instead of travelling to different cities to speak to audiences about your book, you simply write a guest post for … Continue reading

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Five Writing Blogs Reviewed

I’m always on the lookout for blogs that offer helpful tips and resources for independent authors trying to write, publish and market their books. Here’s a few I’ve just found: CS Lakin’s Live Write Thrive (livewritethrive.com) contains great guest posts … Continue reading

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On Writing and Reviewing

I’m always on the lookout for good book marketing strategies. But it’s hard to know which ones to try. What worked well for someone else may be a complete waste of time for me. One strategy I’ve dabbled with is … Continue reading

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How to Make a Book Trailer: Part II

In my last post, I went over the beginning steps of making a book trailer. Here’s how to finish it up. Step 5 Open PowerPoint and start a making a slide show. Using your script, type in the text and … Continue reading

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How to Make a Book Trailer: Part I

Why should every author make a book trailer for their book? The answer is that video is one of the fastest growing sectors of the internet. This is because an increasing number of people prefer to get information through video. … Continue reading

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Marketing versus Advertising

Are marketing and advertising the same thing? Lots of people think so, including many of the subsidy publishers whose ads pop up regularly on my computer screen. When I look at their ads and investigate deeper into what they are … Continue reading

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