Great Marketing Posts for Independent Authors


Finding out that authors also have to be marketers was a shock to me, probably more than finding out the Easter Bunny wasn’t real. Learning to be an effective marketer has proven to be more…

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More Marketing Resources for Authors


Here are three more book marketing books I’ve read and found to be useful in the making sense of book marketing and thinking up specific strategies. The Weekend Book Marketing Makeover This is another offering…

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Welcome Home Puts all the Pieces Together


After reading Nick Thacker’s new book Welcome Home: The Author’s Guide to Building a Marketing Home Base, I ended up with about four pages of notes and a lengthy to do list. Welcome Home offers…

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Book Review: Platform: Get Noticed in a Noisy World


Platform: Get Noticed in a Noisy World is the book I’ve been waiting for, the book I wish I read years ago. As the second subtitle states, author Michael Hyatt lays out “a step-by-step guide…

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Creating Traffic: Comment on Blogs


Every blogger wants traffic, but how do you drive traffic to your blog? I’ve heard over and over one good way to do that is to develop relationships with other bloggers. How will that help?…

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How to Create a Platform


When I started writing my book, the only platforms I knew about were the stages speakers stood on or lists of promises compiled by political parties. My focus was on writing the book. I figured…

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Book Signings: Are they Worth It?


One popular book marketing strategy is the book signing. We’ve all seen them: the author sits in a book store (or other public place) with a pile of books, ready to sign them for anyone…

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The Absolute Basics of Book Marketing


When I started writing my book, I had no idea that I would have to market it. Wouldn’t that be the publisher’s problem? Absolutely not! While I had no idea how to market and sell…

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