How to Define Your Ideal Reader When You’re Just Getting Started

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Nearly every article I read about marketing books starts with the same idea: identify your ideal reader. Which makes sense. If we have a picture in our minds of who our ideal reader is, we…

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Fresh Book Marketing Ideas


Any of us who write know the challenge of marketing our books. Not only are there literally millions of books available via sellers like Amazon, but the prices have gone down. Way down. Now eBooks…

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Random Thoughts on Publicity for Self Published Authors


  The biggest problem for self-published authors is getting people to hear about their books. In this world where over 10 million titles are published each year, we as authors have an increasingly difficult time…

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Great Marketing Posts for Independent Authors


Finding out that authors also have to be marketers was a shock to me, probably more than finding out the Easter Bunny wasn’t real. Learning to be an effective marketer has proven to be more…

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Good or Bad Marketing?


  I never thought it was possible, but I think I have too much chocolate. My husband came home yesterday with a Christmas gift from one of his vendors: a three pound box of Godiva…

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Finding Readers


  The big challenge for authors is finding readers. In 2011, over 4 million books were published, counting the estimated number of self-published works. So it’s kind of hard to get noticed unless you are…

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Marketing Resources for Authors


  When I ride my bike around the neighborhood, the easy part is going downhill. The workout comes when I have to go uphill (of course, that’s when the wind starts blowing). For me, writing…

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Intriguing New Marketing Site for Authors


The internet is a great place for promoting books, but it’s a crowded and noisy market with a distraction every second. I know I’ve been struggling to establish an online presence for my book, but…

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Three New Book Marketing Ideas


I’m always looking for free or low cost marketing ideas. This week I’ll be sharing three new ones I’ve stumbled on recently. It’s too soon to say if I’ll get any results from any of…

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Defining the Ideal Reader


All the book marketing experts I’ve read insist it is critical to define the ideal reader. My problem is that I have never been able to that. I thought I needed to specify age, sex,…

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